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Before “Too Many Cooks,” there was “Broomshakalaka,” in which a spokesman attempts to hawk multipurpose brooms in a desperate attempt to bring his dead daughter back to life and “For-Profit Online University,” which promotes an online college that is menaced by a sentient Web bot named Howard. these days), and the so-called “infomercials” that the network occasionally slips into its schedule. The video was an introduction to the wild late-night world of Adult Swim (I’m reliably asleep at 4 A.M. I’d never seen anything quite like “Too Many Cooks,” but, as stated above, this was mostly a scheduling issue. Or else it meant nothing, and quit it, you dummies. Perhaps it was a deconstruction on the very idea of virality itself: it’s the Internet that has too many cooks, and all of us, together, with our sharing and repeated clever comments and urge to be the first to share what thousands of others have already shared, have spoiled the broth. What did it all mean? Maybe everything: it was a postmodern satire of television and Web culture, a commentary on the power of nostalgia, a glimpse at the violence that lurks within us all. Fake Twitter handles started appearing for members of its fake cast. It prompted thousands of questions on Twitter: Didn’t the killer in the video look like Slavoj Žižek? Why was Lars von Trier credited with playing a pie? Does Victoria Sun have a boyfriend? Has David Lynch seen it? BuzzFeed provided the “ definitive ranking” of its favorite characters in the montage. Redditors had complained that the thing they found and promoted had been co-opted and mined for clicks by other sites. The creators had been located and debriefed.

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Soon, “Too Many Cooks” had gotten the full Internet treatment. (And keep an eye out for Smarf, a stuffed puppet that looks like the product of Alf mating with a cat rather than eating one.) Or else: It’s terrifying, genius, amazing, or insane. The best way to pass the video on was simply to present it without much description: Watch this, it’s weird. The video had been playing every night that week on television, in the wee morning hours on Adult Swim, before being shared on Reddit and then getting piped out through various social branches to the rest of the Web. On Friday, office workers trying to make it through the last hours before the weekend were given a particularly useful, if unsettling, diversion: “ Too Many Cooks,” an eleven-minute video that its creator, Casper Kelly, describes as an “80’s Sitcom Fever Dream.” The video begins as a parody of the musical introductions for family shows like “Eight Is Enough” or “Just the Ten of Us”-with a repetitive theme song that plays on the aphorism that too many cooks can spoil the broth-before turning into a scene of bloody, murderous, cross-genre mayhem.

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